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ニュース

女子高生のリアルな声 × 広告デザイン会社 × 文具メーカーのコラボレーションプロジェクト。

“ヒトに「伝えたくなる」をつくる”をテーマに活動する弊社のTAKI PRODUCTSは、ジャポニカ学習帳でお馴染みのショウワノート株式会社様と女子高生向けの新たな売り場作りプロジェクト、”36GOmarché(サンロクゴーマルシェ)”を有隣堂ららぽーと海老名店を皮切りにスタートいたしました。

品川女子学院(所在地:東京都品川区、理事長:漆紫穂子 校長:仙田直人)協力のもと、全4回のワークショップを開催。
弊社クリエイティブディレクター藤井が講師を務め、女子高生が “欲しくなる商品”、“行きたくなる売り場演出” 等をテーマにグループワークを行い、そこで生まれた女子高生が惹かれるアイデアを本プロジェクトに盛り込みました。